I was mulling recently that communicating my Green Jujitsu approach to employee/stakeholder engagement was proving as difficult as many people find the engagement itself. So I took a Green Jujitsu principle – fun – and applied it to, you guessed it, Green Jujitsu and commissioned this brilliant little animation.

It focusses on ‘involvement’ as a technique for simplicity, but there are quite a few messages in there if you look for them.

Because engagement is proving such a challenge for business, I have set myself a goal of 100,000 sustainability practitioners to see the animation. So I need your help. Please share either this blog or the clip directly from YouTube. Thanks!