Greener businesses doing better in the recession
According to Management Consultancy, AT Kearney, in 16 of the 18 industries they studied, companies committed to sustainability outperformed industry averages by 15% over the six months from May through November 2008.
I know I keep banging on about this, but sustainability is not some fuzzy luxury like having modern art in your foyer. It is good business sense – lower costs, marketplace differentiation, lower risks, motivated workforce, better PR etc, etc. If a read another story about an organisation cutting environmental programmes “for survival”, I will scream!