Happy New Year!
Looking back, 2009 was a brilliant year for Terra Infirma. We worked with some great new clients like the NHS, Aker Solutions Ltd, Middlesbrough Council and Innovation Scout, while continuing working with long term clients like the EU and the National Industrial Symbiosis Programme. We had our rebranding exercise to polish up our image and installed a new phone system. And our turnover kept growing, despite the ongoing recession (we also spent more on the business than ever before).
Personally, my big story was the birth of Jimmy, my second son. Coming a close second was the publication of book #1, The Three Secrets of Green Business and getting about half of #2, The Green Executive, written as well. I also launched the Green Gurus website and added profiles of 10 environmental pioneers. Hint: this could just possibly become book #3 – you read it here first.
Looking forward to 2010, we’re starting with the book launch at Newcastle Business School on 28 Jan (e-mail us for details or to book a seat), and, to be confirmed, one in London soon after. As mentioned, I hope to have The Green Executive finished by June. Or July. Hopefully. Which means a publication date of Spring 2011. We are also planning to have some quality new content on the website in the Spring of this year. And of course, the Low Carbon Agenda will continue to provide unique insights, news and tips for free throughout the year – this month we’ll be looking at peak oil before going on to low carbon strategy development and leadership.
The wider sustainability picture will almost certainly move on rapidly through 2010. OK, Copenhagen was a flop – or a ‘Klimafarce’ as the Danish press dubbed it – but it did show that the world was serious about taking on this issue – and at a Premier level, not just lip service from environmental ministries. Proactive businesses will continue to move ahead of the pack, green spending will continue to rise (as it has through the recession) and laggards will fall further behind as they lose business to greener rivals. The big questions that remain are whether the economy will be rebuilt as green as everyone claims it will be, whether green technologies will go mainstream (solar PV, electric vehicles, smart grids et al) and, here in the UK, whether the result of the general election will have any effect on this.
So what are your green goals for 2010? You could sign your organisation up to the 10:10 campaign, you could set up a staff committee, you could appoint a director level staff member to lead on green. You could set an ambitious target, develop your strategy or develop a new green product. Whatever it is, if you need some assistance, you know where to find us!