The Littlest (Sustainability) Hobo
I’ve got a really random and retro ear worm. I can’t get the theme from ‘The Littlest Hobo’ out of my mind. You know the one:
“Maybe tomorrow, I’ll want to settle down,
Until tomorrow, I’ll just keep moving on.”
By coincidence I have been finishing off the manuscript of my latest (fifth) book where I identified this kind of restlessness as a key attribute of the best in sustainability – “OK, we’ve done good, but it’s not enough, how can we do better?”
If you want to install such a restlessness, some or all of the following will help:
- Learn by doing – keep trying new things and keep what works;
- Allow people to fail – a blame culture stifles innovation;
- Celebrate success – show everyone what people like them can achieve;
- Ask for solutions from everyone involved – inside and outside the organisation;
- Creative destruction – keep pushing the company forwards by calling time on unsustainable practice/products/systems.
And going back to everybody’s favourite canine good Samaritan:
Down this road that never seems to end,
Where new adventure lies just around the bend.
Let’s make it an epic adventure of discovery, not a dull march of green tape!