My Top 10 Tweets
I’ve become a bit addicted to Twitter – I find it very useful for keeping up to date with news and views from a very wide range of sources and it has become the glue that holds my various social networking profiles together.
Just like this blog, I also use Twitter to disseminate the green business message. The 140 character limit is a brilliant anvil against which to beat these ideas down to their fundamental message. The nature of Twitter is ephemeral, so I thought I’d trawl my back catalogue of tweets for my favourite 10.
- Going green will help a good business but not save a bad one.
- “Go green and save money” is for amateurs.
- No business ever went green by ISO14001 alone.
- Sustainability needs to be embedded into the DNA of each organisation – need green equivalent of the TQM revolution.
- When I find organisations trying and failing to go green, the prognosis is usually lack of leadership.
- One of the toughest tests of CSR is to kill off products and activities incompatible with sustainability.
- Beware: middle management is where green projects go to die.
- Green business leaders must show commitment, not just in what they say, but in what they do… and in what they spend.
- Life’s too short for Life Cycle Assessment! Avoid paralysis by analysis and learn CSR by doing.
- Key question for any green product/service: can it compete on performance, quality and price as well as green?
I try to write one of these every day, so if you want more you can follow me on @GarethKane.