I’ve become a bit addicted to Twitter – I find it very useful for keeping up to date with news and views from a very wide range of sources and it has become the glue that holds my various social networking profiles together.
Just like this blog, I also use Twitter to disseminate the green business message. The 140 character limit is a brilliant anvil against which to beat these ideas down to their fundamental message. The nature of Twitter is ephemeral, so I thought I’d trawl my back catalogue of tweets for my favourite 10.

1. Going green will help a good business but not save a bad one.
2. “Go green and save money” is for amateurs.
3. No business ever went green by ISO14001 alone.
4. Sustainability needs to be embedded into the DNA of each organisation – need green equivalent of the TQM revolution.
5. When I find organisations trying and failing to go green, the prognosis is usually lack of leadership.
6. One of the toughest tests of CSR is to kill off products and activities incompatible with sustainability.
7. Beware: middle management is where green projects go to die.
8. Green business leaders must show commitment, not just in what they say, but in what they do… and in what they spend.
9. Life’s too short for Life Cycle Assessment! Avoid paralysis by analysis and learn CSR by doing.
10. Key question for any green product/service: can it compete on performance, quality and price as well as green?

I try to write one of these every day, so if you want more you can follow me on @GarethKane.