Oiling the engine of Sustainability
With all the concern about ocean plastic of late, I’ve been revitalising my personal pledge to pick up at least one piece of plastic litter every day. In fact most days I pick at least a dozen, and I’m now getting weirdly obsessed with it. I seriously can’t walk past a plastic bag without twitching to pick it up, but if I tried to get every piece of litter I saw, it would be a full time undertaking.
I know that my efforts are just a (inappropriate metaphor klaxon) drop in the ocean, but I find that the very act of picking up some litter makes me feel positive and, rather than making me think ‘I’ve done my bit, now business as usual’, it continually focusses my brain on this perennial drip, drip of plastics into our eco-system. Experience is always more visceral than anecdote.
Last month, I gave a presentation to one of my clients on the first phase of our Sustainability Champions initiation project. At the end of the initial training workshop, I had challenged each of the Champions to pledge to change one thing in their workplace to make it more sustainable. I then followed up on the pledges a month later to see how they had got on.
All the pledges were pretty mundane, incremental improvements which would hardly make a dent in the targets we had set in their Sustainability Strategy, but that was beside the point, I explained, it was the forward motion at the sharp end of the business that was important. I used a metaphor I coined a couple of years ago:
“Champions should be seen as the oil in the engine, not the fuel.”
This was quoted back at me (approvingly!) during the discussion.
Identifying and implementing quick wins is a way of keeping that oil fresh. Of course it shouldn’t be expected to, or distract from, the major changes required to deliver Sustainability; the knack is to do both.