Preaching to the unconverted
I gave a talk last night to the Chartered Institute of Building Service Engineers about behaviour change in building users. One of the themes was the need to get out of the green echo chamber and speak to the unconverted in a way that will appeal to their worldview aka Green Jujitsu.
For this very reason, I am more interested in politically right-of-centre arguments/solutions for tackling climate change than centrist/left-of-centre arguments because on that side all but the very far left have accepted the need for urgent action. Bringing those who are uncertain for that need is much more important than virtue signalling to those who already get it.
So this morning’s reports that a group of US Republican old guard are proposing a carbon tax as a conservative approach to climate change really pricked my interest. If left, right and centre want to tackle climate change in their own way, then that’s much more viable and robust than trying to persuade one side to adopt the views of another. Progress is always better than no progress.
As I said last night, finding the sweetspot of overlap between Sustainability and the views of key stakeholders is the road to success.