What a smorgasbord of sport we’re having at the minute – World Cup footie, Wimbledon and Le Tour De France en Yorkshire all on the same weekend. But the one profound moment came not from elite athletes easing their way up Côte de Blubberhouses on hi-tech carbon fibre two wheel wonders, but the rather more prosaic setting of the sack race at my eldest son’s school sports day.

One young lady expertly bounded up the course until her toes were just short of the line. Oblivious of the serried ranks of parents urging her to take one more jump, she stood beaming proudly until the others passed her and took the top 3 places. It all ended in tears.

I find this with sustainability targets – far too many people seem to aim for just short (or even halfway) and then claim “we almost got there, didn’t we do well?” But the best sustainability practitioners ‘run through the tape’ as athletes are encouraged to do – the race isn’t over until you’ve cleared the line. That means planning to smash the target, not just meet it.