Sod’s Law & Sustainability
I have a tonne of stuff to do this week, yet I’m writing this in my local NHS Walk-in Centre waiting to get my eye checked out after an unfortunate gardening incident yesterday. It’s always the way, isn’t it? Just as you want to get off to a flying start, you notice your shoelaces are undone.
I often find Sustainability practitioners waiting for the perfect moment to launch their new project, venture or strategy. And, of course that perfect moment never comes. New legislation, a change in CEO, Brexit – there’s always something that pops up to spoil the moment.
So what can we do? Are we doomed to sit in perpetual stasis?
Well the first thing I did here in the waiting room was to remind myself of my long term priorities, then sketch down what I’m going to do this week and today to help meet those goals. That put my mind at rest, dissolved most of the frustration and focussed me on forward motion.
When I’m working with clients, I use a technique called backcasting to do the same on a grander scale. Instead of trying to work through the short term noise, we work backwards from the ultimate goal to work out what we need to do now to hit the right trajectory. After that exercise, usually carried out with key stakeholders, the way ahead appears clear and straightforward, no matter what life is throwing at us from the sidelines.