Aren’t people who say sorry all the time really annoying? I mean, if you’ve done something wrong, then apologise for it, but some people can’t stop saying sorry.

It bothers me that there’s always been something of an apologetic tone to the corporate sustainability movement: sorry for the environmental damage we have caused, sorry to have to ask you to change behaviour, sorry for breathing…

By definition, every living thing on this planet has an impact on the environment, so we are always going to have an impact, no matter what we do. What we need to do is acknowledge that impact and change it so it is compatible with the rest of nature rather than running against the grain. And that’s a big challenge that requires a really gung-ho, can-do, positive attitude.

And we need to bring people with us – creating the impression that everybody needs to apologise for their past ‘sins’ first is a non-starter.

So let’s stop saying sorry!