Are eco-labels worth the sticky paper they’re printed on?
Interesting article in the Guardian yesterday about the drop off in FairTrade sales. Some of this decline is due to squeezed consumer wallets, but there were...
Ask Gareth: How Green Is Green?
Apr 25, 2014
In this edition of Ask Gareth, I discuss the thorny issue of making green claims and how to avoid accusations of greenwash. You can see...
Have eco-labels had their day?
May 1, 2013
You get eco-labels on everything these days. You can't grab a coffee without it being rainforest-certified, fair-trade, organic or all three. This very ubiquity bothers...
Green Business Still Has Some Growing Up To Do
Sep 14, 2012
I found this article on organic food production in the Guardian both interesting and disturbing. Interesting in its discussion of the whys and wherefores of...
The value of stuff
Feb 14, 2011
"We want to treat waste as a resource." is a constant refrain from the great and the good, but how do we make that happen?...
Nudge, nudge!
Jun 3, 2009
OK, so I'm a 12 months behind the curve, but I've just finished last year's political must-read "Nudge: Improving Decisions About Health, Wealth and Happiness"...
Carbon Trust Label Revisited
Mar 27, 2008
I saw a presentation by the Carbon Trust yesterday on Teesside. It was excellent and the presenter was full of enthusiasm - helped no doubt...
Greenwash Abounds!
Mar 5, 2008
I finally got around to reading the February edition of the ENDS report yesterday and was disappointed, but not surprised, to find four major stories...
Greenwashing or Clear Communication?
Jan 21, 2008
Terra Choice, a US Green Marketing company has released a 'green paper' entitled the 6 Deadly Sins of Greenwashing. It details the results of a...
Eco-Labelling: What Does It Mean?
Jun 20, 2007
Yesterday I was looking for the carbon footprint of shampoo for a client project and found that Boots were now using the Carbon Trust's new(ish)...