Stay alert: green comms lessons from the Government’s Covid slogans
The Covid-19 crisis has seen more public behaviour messaging on anything I can remember since AIDS first crashed into the public consciousness in the late...
Talking Sustainability? Who are you talking to?
Sep 7, 2020
Every time I read a Sustainability document, I ask myself "who is this for?" If I'm drafting a Sustainability Strategy, I always ask my client...
Being seen to do the right thing…
May 27, 2020
British politics has been aflame for the last few days following the revelation that the Prime Minister’s ‘Special Advisor’ (read Chief of Staff) Dominic Cummings,...
When push comes to nudge – behaviour change lessons from social distancing
Mar 24, 2020
Well, that escalated quickly. From a simple message of “wash your hands” and “stay inside if you have a cough/fever”, now everything is closed, our...
Sustainability is a goal, not a cult
Aug 23, 2019
Zoe Williams in today's Guardian has a pop at those criticising Prince Harry and Meghan for lecturing us on climate change and then jumping in...
Beelines: a lovely example of Green Jujitsu
Aug 12, 2019
Recently, I've been looking enviously at the Manchester Beelines project to bring together 1000 miles of cycle routes across the Greater Manchester area. While the...
Don’t let the green-tape tail wag the Sustainability dog…
Apr 30, 2019
I'm busy drafting a Sustainability Strategy for an autonomous division of a much larger organisation. We have had a bit of a dilemma as the...
If people aren’t listening about Climate Change, it’s our fault, not theirs
Nov 16, 2018
A number of right-leaning commentators have poked fun at the IPCC's recent assessment that we have 12 years "to save the planet" (as it has...
Clickbait does Sustainability no good…
Oct 3, 2018
Please, save us from Clickbait. As a blogger, I know the value of a compelling headline. I also try to challenge standard practice wherever possible,...
Successful Sustainability Stories
Dec 18, 2017
Our usual Corporate Sustainability Mastermind Group meeting last week went into 'general problem solving mode'. A couple of members couldn't make it due to last...