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Archive


Posts tagged "greenwash"

Green Business Confidential Ep2: It Ain't Easy Being Green

Sep 3, 2010

Here's the second Green Business Confidential podcast, entitled "It Ain't Easy Being Green", for your listening pleasure: Or, you can download it here and listen...

Green on Green

Aug 13, 2010

In military parlance, a "blue on blue" is when units on the same side mistake each other for the enemy and open fire. The same...

When does Greenwash start and end?

Mar 22, 2010

The word greenwash came up quite a lot during my various presentations and discussions last week. The Cambridge Dictionary definition of greenwash is:"to make people...

Making Green Look Normal…

Jan 27, 2010

I was quite harsh on John Grant's Green Marketing Manifesto when I reviewed it, but while I'm doing the zillionith edit to The Green Executive,...

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GarethKane
garethkane Gareth Kane @garethkane ·
27 Feb

How does the word 'offsetting' make you feel? Is it immoral, a scam, greenwash? Or a voluntary carbon tax ringfenced for eco-projects? In #9 of my 10 Rules for Corporate Sustainability I make the case for the latter.

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