One person’s greenwashing is another’s jolly good thing (and vice versa)
I'm an early waker, but not so much of an early riser these days, so when I do wake, I tend put on the BBC...
It’s amazing what you can do when you really try…
Sep 14, 2009
A year ago, Lexus were censured by the UK Advertising Standards Agency for running ads for their hybrid SUV, claiming it was a planet saving...
Weekly Tip #32: Back up your claims
Nov 5, 2008
This is the latest of a series of tips extracted from the forthcoming Green Business Bible e-book:The worst kind of greenwash is the vague 'kind...
Greenwash Abounds!
Mar 5, 2008
I finally got around to reading the February edition of the ENDS report yesterday and was disappointed, but not surprised, to find four major stories...
Greenwashing or Clear Communication?
Jan 21, 2008
Terra Choice, a US Green Marketing company has released a 'green paper' entitled the 6 Deadly Sins of Greenwashing. It details the results of a...