Story-telling is a powerful way of creating a compelling vision for the future. When doing backcasting exercises in strategy workshops, I used to get participants to draw their vision of their organisation in 20-whatever, but I’ve recently found it much more effective if I get them to tell a story about it. Not a sitting-round-the-campfire story, but something like “write the CEO’s foreword to your 2020 CSR report summarising the six headline achievements you would like to have made by then”. This keeps the vision on the right side of science fiction and, it appears, is an easier ask of participants.
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