Drum roll…
Today is the official publication date of my second book, The Green Executive. Needless to say, I’m extremely excited and proud – the book was started over two years ago it took a huge amount of effort to get the 76,000-odd words down and into the right order.
The central premise of the book is that ‘green’ is shifting out of its environmental management silo and onto the boardroom table. Survey after survey has shown that executives understand that it is a priority, but don’t feel adequately equipped to deal with it. The Green Executive was written to bridge that gap.
The book has four sections:
1. The Business Case for Sustainability: doing nothing is not an option, the case for action, the moral case and green business risks.
2. Context: global problems, global solutions and the green economy.
3. Practical Action: ranging from sponsoring R&D through to redesigning your business model.
4. Making It Happen: integrating sustainability, leadership, strategy, engaging stakeholders, management processes.
At the end of each of the 18 chapters is a short interview with a leading practitioner in corporate sustainability – the big company names include Marks & Spencer, GlaxoSmithKline, Canon, National Express, Procter & Gamble and Arup, plus a huge range of others.
If you want some free extracts and some other goodies, then check out May’s special edition of The Low Carbon Agenda.
Plus, I’m running two webinars about the book entitled The 7 Habits of Green Business Leaders at 11am and 2pm British Summer Time TODAY – e-mail me; before 10am if you want one of the last places.