My second book, The Green Executive is formally published on Friday next week – 20th May. It seems like an eternity since I started it – I think the first of the 18 ‘View from the Front Line’ interviews were done 2 years ago and the manuscript was pretty much complete last July.
The central premise of the book is that ‘green’ has shifted from a management issue to a leadership priority, yet research suggests that executives feel ill-equipped for the challenge. The book provides a roadmap for this new breed of Green Executives.
To mark the book’s birth, I’m holding online and offline events.
20th May 2011, Webcasts: The 7 Habits of Highly Successful Green Business Leaders. I’m running two sessions at 11am and 2pm – e-mail us to register, making sure you tell us which session you want to take part in.
14th June 2011, Formal Launch Event, Newcastle University Business School, Newcastle upon Tyne, 17:00 for 17:30 with drinks and nibbles afterwards. Again, e-mail us to register.
BTW, this month’s Low Carbon Agenda contains loads of content and free downloads relating to The Green Executive. Check it out.
 
Here’s some of the kind words people have said about the book:
“There are too many out there making it up as they go along. Reading the Green Executive will help you see the opportunity amongst the bullshit.”

Dr Stan Higgins, CEO, North East Process Industry Cluster

“It is most refreshing to read a book in which opinions and advice are supported by facts and figures from authoritative sources.  As a practical handbook it deserves to be read and heeded by executives from across the spectrum.”

Professor Dermot Roddy C.Eng., FIET, FRSA
Science City Professor of Energy
Director, Sir Joseph Swan Centre for Energy Research
“A comprehensive, practical and up-to-date view of art of the possible in sustainable business. Built on the author’s insights and those of other practitioners it provides a superb reference for businesses. Doing nothing is no longer an option!”

Ted Shann, Practice Partner, Wipro Technologies