The most dangerous word in Sustainability
There’s a revamp of the Terra Infirma website going on behind the scenes, and, for SEO reasons, I googled ‘Sustainability Strategy’ yesterday to see what came top. But I was horrified to see one of the top Google suggestions for a search was “Sustainability Strategy Template”.
How on earth can you transform your organisation with a template?
Because that’s what we’re talking about when we talk about Sustainability, transformation. New products, processes, supply chains, business models, technology, mindsets, culture.
There is magic wand which will deliver all that. No magic formula. No single secret sauce.
Apart from one.
You must tailor everything – vision, strategy, goals, engagement, communications, priorities, techniques – to YOUR organisation. And you can’t do that with a template.