The Power of Good Design
It has been said that design is the engine room of good environmental practice and I couldn’t agree more.
- Got an inefficient building? Design a new one, or design a brilliant retrofit.
- Got a problem with a toxic material in your manufacturing process? Design the need for it out of your product.
- Got a problem in your supply chain? Either design that part of your supply chain out of your product, or re-design the supply chain itself.
When I say ‘design’ here, it doesn’t just mean a expensively bespectacled ‘creative’ staring at a blank sheet of paper on a drawing board. What you might be redesigning is the way you approach problems, the tactics you use and the business environment you work in. Anyone can redesign, and the best person to ask is… everyone. Get creative juices running throughout your organisation and its stakeholders and you might just be surprised what new designs you end up with.
What are you going to redesign next?