So why bother? There’s a recession on, times are tight, people are cautious. Why not sit it out and deal with all this green stuff when things get better? Or never?
Well, if your competitors decide to go green they will:

• Spend less on compliance;
• Cut the risk of prosecution with attendant legal costs, potential fines and PR fall out;
• Cut their energy, waste, water and raw material costs;
• Recruit better staff and retain them for longer;
• Source more sustainable supplies of raw material;
• Win more contracts;
• Retain more existing customers.

They’d be mad not to wouldn’t they?
And if you think I’m just being flippant, I recently came across a case where a medium-size company lost 60% of their business overnight when their biggest customer decided they weren’t taking green issues seriously enough.
That’s no joke.