The Stuff of (Sustainability) Champions
So 77 years of “why can’t we (male) Brits win Wimbledon?” is over as Andy Murray takes the legendary trophy. While I’m euphoric for the great Scot, I can’t help feeling sorry for Novak Djokovic as that didn’t feel like a straight sets victory to me – it was a pulsating, back and forth drama that kept us leaping from the sofa in shock and delight.
Both men have the magic sauce that puts the truly great sportspeople above the merely excellent – they never, ever give up. In the last game of the third set yesterday, Murray had three Championship points, yet Djokovic fought back to force a couple of break points. I would have crumbled at that point but Murray stayed calm and kept plugging away until he succeeded. Hats off to both.
When I interviewed 18 top senior sustainability practitioners for The Green Executive, the main theme that emerged was persistence. Some advocated “sheer bloody mindedness”, others suggested being a “fifth columnist, shaking it up a bit”, but all of them said you must never give up, no matter what resistance you meet. It’s the stuff of champions.
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