The Ultimate Career Goal of Every Sustainability Practitioner…
…should be to make ourselves redundant. Unfortunately I don’t think it’s going to happen in my lifetime, but it is the goal we should always be aiming for.
There’s a tendency amongst far too many in the sector to try to make it exclusive with increasingly complex jargon and inflated self-righteousness.
We need to do the opposite – make sustainability inclusive, intuitive and integrated into everyday life – making sustainability sustainable in other words. Then we can put our feet up.