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What makes people make greener decisions?

Home UncategorizedWhat makes people make greener decisions?

What makes people make greener decisions?

17th June 2016 Uncategorized No Comments

world brainI’m coming to the end of one of my favourite ever projects – some research into what motivates a client’s employees to make greener decisions. I started off with a review of the academic literature and what struck me was how inconsistent it was. I’ve just checked for any new academic papers published in the meantime, and I found the same. Every study or meta-study I read came up with different conclusions, which is very frustrating.

If I had to nominate the three, highly interlinked, factors I think make the most difference, I would plump for:

  1. Leadership: commitment flows from the top, and transformational leadership is required to deliver the scale of change required.
  2. Culture: few people will stride out on their own, they need to feel they have their peers at their side.
  3. Participation: directly involving people in Sustainability is the surefire method of getting them enthused and will give them a deeper understanding of the issues than any lunchtime lecture.

OK, that’s just a gut instinct answer, but given the paucity of evidence from academia, it seems as good a guide as any.

What do you think?

 

Tags: culture changeemployee engagementleadership
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