Walking the walk…
The central theme of my forthcoming book The Green Executive (did I mention it comes out this month?) is that green/sustainability/csr has become a strategic...
Sustainability goes strategic
Interesting research from KPMG saying that almost 55% US companies have a sustainability strategy. KPMG go on to say: When asked to identify the key...
Worried about Peak Oil? You might be 5 years too late.
In the last week, UK newspapers have been dominated by two pieces of news - the Royal Wedding and the death of Bin Laden -...
What are you going to do with all that data?
The old management aphorism "that which gets measured, gets managed" is all too true, but so is the old farmer's saying "a pig never got...
Don't preach to the choir
Amongst political interweb types is a phenomenon known as the 'echo chamber'. This is where a tribe of people get very excited tweeting, blogging and...
How Stupid Is That? Green Business Blunders
Here's the sixth Green Business Confidential podcast, entitled "How Stupid Is That?", which is a bit of a rant about stupid green business blunders: Or,...
Are brands really bad for the planet?
I'm not a mainstream environmentalist for one very good reason - like any tribe, you need to sign up to a set of beliefs that...
Green Marketing: Audi vs Fiat
Saw this Audi ad yesterday and thought it was all wrong from a green marketing point of view - click on it to see it...
The Green Executive Extract: Replacing Products with Information
It was 31 September last year that I submitted the manuscript for my second book The Green Executive. Last night I finally submitted the final...
Green Business Webinar #4: Good Housekeeping
The fourth of our Green Business Webinars will be held on 4 May at 14:00 GMT. The hour long session will cover everything you need...