Building trust in green marketing with Russ Avery
In this episode of the Net Zero Business Podcast, I talk to Russ Avery, co-founder of Avery & Brown, a marketing and branding agency specialising in supporting purpose-driven B2B businesses. We cover a wide range of issues, including eco-clichés, greenwashing, greenhushing, storytelling along with Avery & Brown’s experience of the BCorp process and an interest of Russ’s, using AI to support Sustainability.
The audio only version is here (or on your favourite podcast platform):
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