Building trust in green marketing with Russ Avery
In this episode of the Net Zero Business Podcast, I talk to Russ Avery, co-founder of Avery & Brown, a marketing and branding agency specialising...
Five Ways to Avoid Greenwash Accusations
Jan 10, 2024
As a concept, 'greenwash' is highly subjective. The phrase was coined by Jay Westerveld in response to those ubiquitous "hang up your towels if you...
Even I’m not *that* interested in Sustainability…
Dec 16, 2020
There are definitely three types of LinkedIn connection request. There are those who genuinely want to connect through mutual interest, there are those where hitting...
“If the vegans are happy…”
Nov 26, 2019
I had a very fun day last Thursday facilitating a workshop on green business opportunities for a group of small business owners who have just...
Greenwash of the Week
Sep 9, 2016
You would have to have a very strange existence if your whole footprint was "greatly reduced" and all your waste was eradicated simply by changing from...
Virtue Signalling: an insidious form of greenwash
Aug 25, 2016
I've always hated those pious "Save the planet: don't print this e-mail" statements in people's e-mail signature blocks. Why? Because it is blatant 'virtue signalling'...
Dyson’s Carbon Claims – Not Just Hot Air!
Feb 2, 2015
We took the kids to the National Railway Museum in York yesterday, in part to sate the train-mania of the littlest one. The Museum has...
Taking Green/Ethical Products Mainstream
Jul 2, 2014
In this edition of Ask Gareth, I lay out a three point plan for taking green/ethical products into the mainstream. You can see all editions...
IKEA, fashion and sustainability
Jun 30, 2014
Last night I caught the first episode of the BBC documentary "The Men Who Made Us Spend" (if you live in the UK and you're quick,...
The Quiet Green Revolution
Oct 18, 2013
Yesterday I opened the BigEcoShow at the Stadium of Light in Sunderland. My address was entitled "The Quiet Green Revolution" - reflecting on the scale...