I saw this ad for a new eco-friendly Fiat 500 on my way through Newcastle early this morning – I’m on my way to facilitate sessions at the Low Carbon Best Practice Exchange in Birmingham.
I like their approach – simple, bold and positive. The slogan “Less emissions, more fun” makes the case that low carbon does not mean sackcloth and ashes and there isn’t an eco-cliché to be seen. Looks as if advertisers are starting to get a hang of green marketing.