Green Dragons?
It was great to see Max McMurdo get some cash backing for his Reestore eco-design business on last week’s Dragons’ Den. The funny bit was Peter Jones, he of the towering ego, slating the Bin the Bin product for using plastic carrier bags and thus being ‘un-green’. This is coming from a man whose hi-carbon lifestyle, and that of his moneyed buddies, is displayed in all its glory in the opening credits. Plastic bags are thought to contribute 0.1% of the average person’s carbon footprint – and probably 0.01% of Mr Jones’.
I’m being a little hard on Peter Jones (revenge on behalf of all the hapless entrepreneurs he’s toasted over the years) as this sort of misconception is pervasive. Survey after survey suggests that the general public think that recycling more will stop climate change – few understand that the food they eat and heating their homes are their biggest direct contribution.
Reestore isn’t the first attempt at green investment from the Dragons. Last season, all five dragons invested in the Standby Saver which allowed TVs and other household goods to be switched on and off at the mains, avoiding the temptation to leave them on standby. However the deal floundered after the show on the security of the patent on the device, but another investor stepped in and the inventors apparently never need to work again. Just goes to show there is money in green entrepreneurship after all.
1 Comment
Leave your reply.