Surely Harvard Can Do Better Than This?
There’s no such thing as an environmental expert, no matter what the media (or my CV…) says. The topic is too broad, deep and fast evolving for one person to know everything there is to know. But I keep ahead of the game by gaining experience on the ground, learning from others at events and reading periodicals and books.
A month or so ago I picked up the “Harvard Business Review On Green Business Strategy” and I’ve finally got around to reading it. Extracted from the HBR journal and published in 2007, I thought this would give me an insight into the latest business school thinking… how wrong I was. Only two articles of the eight were published after 2000 and one of these is a rather bland piece on green building.
OK, so there was a revolution in Green Business thinking in 1996-1999, but surely one of the most prestigious journals on business could come up with eight recent provocative or insightful pieces on this massive business challenge?
I’m still reading it as a bit of revision never hurt anyone, but I am distinctly underwhelmed.