Sustainability Needs to be Simplicated
I got this wonderful tweet about The Art of Green Jujitsu this week:
— sAs (@getsomesAs) September 10, 2013
What I like about it, apart from the animation has another fan, is the portmanteau word “Simplicated” – defined in the Urban Dictionary as
“Something that is simple and complicated at the same time.”
and as a verb as
“To make something simpler through a process that initially seems daunting or complicated.”
It struck me that this sums up sustainability – it is both simple and complicated at the same time. Our challenge as sustainability champions is to make the whole concept simple and accessible without undermining the scale and scope of the challenge.
If I have achieved that with The Art of Green Jujitsu, I am very proud indeed – and it sets the bar for the rest of my work!