I’ve got sustainability strategy coming out of my ears at this minute. A Green Academy webinar, a Corporate Sustainability Mastermind Group meeting and a live client project and we’re only half way through the month!

The biggest challenge is getting the level of detail right. Some people will want to give it a quick overview, like a snorkeller swimming over a reef. Other specialists will want to dive deep into the whys and wherefores, the assumptions and caveats and who is responsible for what.

Our approach is to look at the document like a stepped beach – you start in the shallows, and as you progress through the pages, the complexity increases by another step until you are deep in the detail. This means the reader can make the decision of how far they want to go. My diving analogy breaks down for the back cover which should include a call to action to remind the reader what the strategy means to them.