One person’s greenwashing is another’s jolly good thing (and vice versa)
I'm an early waker, but not so much of an early riser these days, so when I do wake, I tend put on the BBC...
Dyson’s Carbon Claims – Not Just Hot Air!
Feb 2, 2015
We took the kids to the National Railway Museum in York yesterday, in part to sate the train-mania of the littlest one. The Museum has...
Rubbish packaging claims?
Jan 5, 2011
The UK's packaging regulations certainly seem to be starting to bite with even my cat food bragging about a 10% cut in cardboard. I like...
Clever green branding
Jan 11, 2010
On Friday I had a lovely, warming lunch in Blackfriars cafe in Newcastle. I was very taken with their placemats that showed the local suppliers...
It’s amazing what you can do when you really try…
Sep 14, 2009
A year ago, Lexus were censured by the UK Advertising Standards Agency for running ads for their hybrid SUV, claiming it was a planet saving...
Weekly Tip(s) #43: The Don’ts of Green Claims
Feb 9, 2009
This is the latest of a series of tips extracted from the Green Business Bible e-book:Avoid the following while making green claims:Lying: don’t be tempted.Manipulating...
Know thine enemy…
Mar 12, 2008
"Know thine enemy and victory will be forthcoming" said Sun Tzu about 2000 years ago*. So who are the enemies of your green business?There are...
Greenwash Abounds!
Mar 5, 2008
I finally got around to reading the February edition of the ENDS report yesterday and was disappointed, but not surprised, to find four major stories...
Greenwashing or Clear Communication?
Jan 21, 2008
Terra Choice, a US Green Marketing company has released a 'green paper' entitled the 6 Deadly Sins of Greenwashing. It details the results of a...
Watch out for green conmen!
Nov 14, 2007
Like any sector of industry, the environmental sector has its fair share of con artists and cowboys. At one end of the scale is dodgy...
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