This is the latest of a series of tips extracted from the Green Business Bible e-book:

Avoid the following while making green claims:

• Lying: don’t be tempted.
• Manipulating life cycle data: WYGIWYN – the What You Get Is What You Need syndrome.
• Selective reporting: OK, so your new product may be made from 100% recycled material, but if it is also highly toxic, it would be a bit naughty to suggest it is ‘green’.
• Irrelevance: stating CFC-free on a product which is never likely to contain CFCs.
• Overstating the case: Shell recently got in trouble with the Advertising Standards Agency for implying that all of their CO2 emissions were used to grow flowers when only 0.325% were used in this way.
• Being vague: simply saying you are green is not good enough. Prove it!