Yesterday was World Environment Day.

Did you do anything special for it?

And more importantly, if you did, will you do it again today?

Did you reach out to other people?

If so, what do you think they’ll do differently today? And tomorrow?

Doing something environmentally friendly for one day is pointless – just a drop in the ocean to make us feel good. That’s why I think all these multifarious green weeks, days and hours do more harm than good. We think we are ‘raising awareness’, we think we are achieving something, we feel good about it, but how much effort does it use up? How much of it speaks to those outside the green movement? How much difference does it make long term?

For sustainability, every day has to be World Environment Day, and not just consciously, but subconsciously too.