There has been a raft of big Sustainability announcements from Corporations recently:

• Ikea achieving zero waste last year;
• Google saying they’ll be 100% renewable-powered by the end of the year;
• Unilever’s pledge to make all its plastic packaging ‘fully reusable, recyclable or compostable’ by 2025.

These are BHAGs (big hairy audacious goals) and a half. And what’s more they’re being delivered. That’s because big stretch targets such as zero waste or 100% renewable energy make you think in a quite different way to incremental targets. Business as usual will not do the job, neither will Sustainability as a bolt on.

Go large or go home.