This makes me wanna scream…
Even as a committed carnivore, I found this article in the Observer on the increasing number of elite athletes turning to veganism really interesting at first. Then came the backlash in the second half – the sanctimonious hardcore vegans saying things like:
“However, there are many high-profile vegan athletes who never mention anything but their personal, selfish benefits from avoiding animal products and eating more plants.”
“I’m always sceptical when I hear that a sportsperson or celebrity has become ‘plant-based’ for health reasons. It dilutes veganism into being just a diet when in fact veganism is an ethos, a lifestyle of non-violence and compassion towards all living creatures.”
This really makes me mad… do they want people to give up animal products or not? The message is “never mind what you do, unless you believe everything I believe then you are morally inferior” – how arrogant is that? It is the epitome of the self-appointed moral priesthood which crosses from veganism into the deep-green end of the environmental movement – raising the bar to entry rather than lowering it.
That lowering of the bar to Sustainability is my life’s ambition – getting more and more people on board, enjoying a more sustainable lifestyle, imperfections and all. That is why I formulated the idea of Green Jujitsu – to reach out, rather than push away. Because that is the only way we will do what we need to do. And you’d better believe it!