Car manufacturers go green for survival
Of all the industries in trouble, the car industry seems closer to the edge of the cliff than any other. Yet the Geneva Car Show...
Weekly Tip(s) #43: The Don’ts of Green Claims
Feb 9, 2009
This is the latest of a series of tips extracted from the Green Business Bible e-book:Avoid the following while making green claims:Lying: don’t be tempted.Manipulating...
Weekly Tip #32: Back up your claims
Nov 5, 2008
This is the latest of a series of tips extracted from the forthcoming Green Business Bible e-book:The worst kind of greenwash is the vague 'kind...
Book Review: The Green Marketing Manifesto
Jul 30, 2008
I don't think a book has left me so polarised in opinion as The Green Marketing Manifesto by John Grant.First off, Grant really knows his...
Weekly Tip #24: Be careful with the B2B market
Jul 28, 2008
This is the latest of a series of tips extracted from the forthcoming Green Business Bible e-book:Don't overestimate the demand for green products in businesses...
The Dichotomy of the Green Consumer
Jun 12, 2008
I was at a climate change conference last week, where one of the few diamonds in the dross was a presentation by IPSOS MORI on...
Co-op, Body Shop and M&S Top Ethical Poll
Jun 3, 2008
In yet another survey of green/ethical brands, this time of 3000 UK adults by GfK NOP, the Co-op, Body Shop and M&S; held onto the...
Update: Low Carbon Business Seminar – 26 June 2008
May 13, 2008
Just a quick update on the low carbon business seminar I posted about last week:1. I have secured the early bird discount in perpetuity (hurrah!);2....
Low Carbon Business Seminar – 26 June 2008
May 8, 2008
I'm giving a seminar on developing, marketing and selling low carbon products and services in London next month. The seminar is part of the Low...
Weekly Tip #11: Green Marketing
Apr 21, 2008
This is the eleventh in a series of tips extracted from the forthcoming Green Business Bible e-book:When promoting green products to a mass market, resist...