Who’s for yet another environmental awareness week?
Apparently it's Responsible Business Week. And Earth Week. And Work Zone Awareness Week, National Beanpole Week, Bowel Cancer Awareness Week, Parkinson's Awareness Week, Depression Awareness...
Taking Green Into The Mainstream
Jan 21, 2013
Years and years ago I was doing some consultancy work for the producer of a really good green product - one which managed to substitute...
Chasing the Green Pound in London
May 18, 2012
Yesterday I was a panelist at the "Chasing the Green Pound" event hosted by Grayling's Future Planet team. It was a strong line-up with Ramon...
The Wisdom of Craig Sams, Green & Blacks
Mar 21, 2012
Yesterday I was delivering workshops at the Get It Sussed event in Gateshead. While for some the highlight was hanging around in the foyer with...
Can you sell austerity? And should you even try?
Feb 10, 2012
I love getting away from it all. Leaving all the pressures of modern living behind and getting out on the hills, travelling under my own...
Putting the customer first
Jan 11, 2012
There's disappointing news from the world of low emission vehicles (LEVs) - while sales of all cars were up 10% last year in the US,...
RBS, Fossil Fuels, Campaigns & Greenwash
Nov 28, 2011
Interesting story in the news this morning that Royal Bank of Scotland has pulled out of sponsoring Climate Week after pressure from NGOs angry at...
Is this greenwash? You decide…
Nov 7, 2011
A week or so ago my other half proudly presented me with a new kettle. "Look!" she said "It's an eco-friendly one!" And sure enough...
Promises don't count
Sep 19, 2011
Yesterday I opened my Sunday supplement to find a double page ad featuring these two quite incredible looking BMW electric cars. "Wow!" I thought, until...
Is this the worst green marketing slogan ever?
Sep 9, 2011
I spotted this billboard for a Hi-tec walking boot a few months ago and I used it on Wednesday's Green Marketing webinar as an example...