Green Business Confidential Ep2: It Ain't Easy Being Green
Here's the second Green Business Confidential podcast, entitled "It Ain't Easy Being Green", for your listening pleasure: Or, you can download it here and listen...
What Makes Me Mad…
Sep 1, 2010
... OK, lots of things make me mad, like the Daily Express, wheel bender cycle stands and and people putting 'off' milk back in the...
Audi Green Police Ad
Feb 19, 2010
This ad for the Audi A3 was shown during the Superbowl in the US and has kicked up a real kerfuffle. I can't decide whether...
Making Green Look Normal…
Jan 27, 2010
I was quite harsh on John Grant's Green Marketing Manifesto when I reviewed it, but while I'm doing the zillionith edit to The Green Executive,...
Clever green branding
Jan 11, 2010
On Friday I had a lovely, warming lunch in Blackfriars cafe in Newcastle. I was very taken with their placemats that showed the local suppliers...
No place for tree-huggers
Dec 2, 2009
Running a green business is tough. I have seen many people get bitten by the green bug and then just get bitten. I have seen...
More on Marksies…
Jul 31, 2009
http://c.brightcove.com/services/viewer/federated_f9/25338054001?isVid=1&publisherID=1137977488Yesterday, I interviewed Richard Gillies, Director of CSR, Plan A and Sustainable Business at Marks & Spencers for my second book. He gave some really...
M&S derides less green rivals
Jul 20, 2009
Have you noticed these new ads for Marks & Spencers? Normally green marketing is cuddly, twee and/or semi-apologetic in nature, but this is one of...
Car manufacturers go green for survival
Mar 11, 2009
Of all the industries in trouble, the car industry seems closer to the edge of the cliff than any other. Yet the Geneva Car Show...
Weekly Tip(s) #43: The Don’ts of Green Claims
Feb 9, 2009
This is the latest of a series of tips extracted from the Green Business Bible e-book:Avoid the following while making green claims:Lying: don’t be tempted.Manipulating...