What Shell’s advertising ban says to industry
The UK's Advertising Standards Agency (ASA) is getting increasingly feisty when it comes to greenwash. Its latest target is Shell, for releasing a series of...
We won’t hit Net Zero by wishful thinking
Sep 20, 2022
The internal documents that have emerged during the US congressional hearing showing Big Oil's, ahem, creative approach to Net Zero climate targets take the breath...
Net Zero Greenwash? Don’t believe the hype…
Dec 6, 2021
Aaaand re-laaaaax! For the first time in what feels like months, I can take a step back and look at the bigger picture – where...
Watch out for this new form of greenwash!
Mar 5, 2021
A couple of times recently, I've seen organisations show a graph of their carbon footprint over time, showing a nice steady downward trend. A closer...
“If the vegans are happy…”
Nov 26, 2019
I had a very fun day last Thursday facilitating a workshop on green business opportunities for a group of small business owners who have just...
Jung, Greenwash and Sustainability
May 29, 2018
Gotta love Twitter some times, and last night I saw this wonderful quote attributed to Carl Jung:* "You are what you do, not what you...
How to spot a Sustainability fig leaf…
Nov 10, 2017
Yesterday I drove down the A19 to Teesside for a client meeting. Every time I do this, there's always a nostalgic moment when I crest...
Greenwash of the Week
Sep 9, 2016
You would have to have a very strange existence if your whole footprint was "greatly reduced" and all your waste was eradicated simply by changing from...
Virtue Signalling: an insidious form of greenwash
Aug 25, 2016
I've always hated those pious "Save the planet: don't print this e-mail" statements in people's e-mail signature blocks. Why? Because it is blatant 'virtue signalling'...
Where does greenwash end?
Jan 29, 2016
Interesting CSRChat on Twitter last night, featuring David Gelles who writes on Business & Sustainability for the New York Times. He mentioned that he thought...