“If the vegans are happy…”
I had a very fun day last Thursday facilitating a workshop on green business opportunities for a group of small business owners who have just...
The new rules of Sustainability: Anything other than fundamental change is greenwash
Nov 18, 2019
One of the things that really, really bugs me about Sustainability, whether in the business, political or personal spheres, is the belief that being able...
Jung, Greenwash and Sustainability
May 29, 2018
Gotta love Twitter some times, and last night I saw this wonderful quote attributed to Carl Jung:* "You are what you do, not what you...
How to spot a Sustainability fig leaf…
Nov 10, 2017
Yesterday I drove down the A19 to Teesside for a client meeting. Every time I do this, there's always a nostalgic moment when I crest...
Greenwash of the Week
Sep 9, 2016
You would have to have a very strange existence if your whole footprint was "greatly reduced" and all your waste was eradicated simply by changing from...
Virtue Signalling: an insidious form of greenwash
Aug 25, 2016
I've always hated those pious "Save the planet: don't print this e-mail" statements in people's e-mail signature blocks. Why? Because it is blatant 'virtue signalling'...
Where does greenwash end?
Jan 29, 2016
Interesting CSRChat on Twitter last night, featuring David Gelles who writes on Business & Sustainability for the New York Times. He mentioned that he thought...
CSR – HR = PR
Jun 26, 2015
On Wednesday I was at an event organised by CIPD North East for HR professionals. I'd been asked to come along by my colleague Tracy...
Save us, please, from vacuous green slogans
Apr 30, 2014
Saw this the other day. Anybody guess what it means? Does 'green' just refer to the company livery? Or is it a promise of sustainable...
Ask Gareth: How Green Is Green?
Apr 25, 2014
In this edition of Ask Gareth, I discuss the thorny issue of making green claims and how to avoid accusations of greenwash. You can see...