BP’s Bumblebrag Greenwash
As an avid podcast listener as well as host, episodes of my favourite shows are often interrupted by an actor intoning that BP is now...
“Part of the transition” – another form of greenwash?
Apr 29, 2024
A pattern I have noticed recently is high carbon businesses defending themselves by saying they're a crucial "part of the transition to Net Zero." I've...
How do I stop our PR department greenwashing?
Apr 8, 2024
The latest episode of the Net Zero Business Podcast is a Q&A session. I've been asked how a Sustainability Professional should respond to PR/comms people...
Ouch! Greenwash just got very expensive indeed…
Feb 28, 2024
On the review of 2023 episode of the Net Zero Business Podcast (did I mention I host a podcast?), I nominated the UK Advertising Standards...
Five Ways to Avoid Greenwash Accusations
Jan 10, 2024
As a concept, 'greenwash' is highly subjective. The phrase was coined by Jay Westerveld in response to those ubiquitous "hang up your towels if you...
What Shell’s advertising ban says to industry
Jun 7, 2023
The UK's Advertising Standards Agency (ASA) is getting increasingly feisty when it comes to greenwash. Its latest target is Shell, for releasing a series of...
We won’t hit Net Zero by wishful thinking
Sep 20, 2022
The internal documents that have emerged during the US congressional hearing showing Big Oil's, ahem, creative approach to Net Zero climate targets take the breath...
Net Zero Greenwash? Don’t believe the hype…
Dec 6, 2021
Aaaand re-laaaaax! For the first time in what feels like months, I can take a step back and look at the bigger picture – where...
Watch out for this new form of greenwash!
Mar 5, 2021
A couple of times recently, I've seen organisations show a graph of their carbon footprint over time, showing a nice steady downward trend. A closer...
“If the vegans are happy…”
Nov 26, 2019
I had a very fun day last Thursday facilitating a workshop on green business opportunities for a group of small business owners who have just...