Apparently it’s Responsible Business Week.

And Earth Week.

And Work Zone Awareness Week, National Beanpole Week, Bowel Cancer Awareness Week, Parkinson’s Awareness Week, Depression Awareness Week, World Voice Day, World Haemophilia Day etc, etc, etc.

Please, please, spare us from more me-too ‘awareness raising’. It is just lazy copycat activity for activity’s sake, preaching to the converted. It might make us feel good about ourselves (a rude person might say ‘smug’) but it clearly flies over the heads of the intended audience.

Because, let’s face it, if these weeks, days and hours worked, I’d know what Work Zone Awareness was. But I don’t. Do you?