Is this the worst green marketing slogan ever?
I spotted this billboard for a Hi-tec walking boot a few months ago and I used it on Wednesday's Green Marketing webinar as an example...
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I spotted this billboard for a Hi-tec walking boot a few months ago and I used it on Wednesday's Green Marketing webinar as an example...
I saw this refrigerated trailer at Stranraer while waiting for the ferry to Belfast last week. If you can't make it out, it is marked with...
Here are the details of the two Green Academy on-line sessions on 7 Sept 2011: 11am BST: Basic level: Get off to a flying start...
Greenwash is widely regarded as the greatest sin in the green business world. The term was coined by environmentalist Jay Westerveld in response to those...
I'm not a mainstream environmentalist for one very good reason - like any tribe, you need to sign up to a set of beliefs that...
Saw this Audi ad yesterday and thought it was all wrong from a green marketing point of view - click on it to see it...
Sustainability story of the day must be Marks & Spencer's launch of a carbon neutral bra, knickers and suspender belt set - certainly taking the...
Back in 2002 I saw US green marketeer Jacquelyn Ottman give a presentation at a conference in London entitled "The Green Graveyard" - the place...
I saw this ad for a new eco-friendly Fiat 500 on my way through Newcastle early this morning – I’m on my way to facilitate...
There's a story in the Independent this week that upgrades to the UK's electricity grid will cost £32bn, part of an estimated £200bn that will...
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