Is this the worst green marketing slogan ever?
I spotted this billboard for a Hi-tec walking boot a few months ago and I used it on Wednesday's Green Marketing webinar as an example...
Classic Greenwash
Aug 30, 2011
I saw this refrigerated trailer at Stranraer while waiting for the ferry to Belfast last week. If you can't make it out, it is marked with...
Green Academy September Sessions
Aug 16, 2011
Here are the details of the two Green Academy on-line sessions on 7 Sept 2011: 11am BST: Basic level: Get off to a flying start...
Avoiding Greenwash: How Green is Green?
Jul 27, 2011
Greenwash is widely regarded as the greatest sin in the green business world. The term was coined by environmentalist Jay Westerveld in response to those...
Are brands really bad for the planet?
Apr 20, 2011
I'm not a mainstream environmentalist for one very good reason - like any tribe, you need to sign up to a set of beliefs that...
Green Marketing: Audi vs Fiat
Apr 18, 2011
Saw this Audi ad yesterday and thought it was all wrong from a green marketing point of view - click on it to see it...
Sexing Up Sustainability
Apr 13, 2011
Sustainability story of the day must be Marks & Spencer's launch of a carbon neutral bra, knickers and suspender belt set - certainly taking the...
The Green Graveyard – A Requiem
Apr 5, 2011
Back in 2002 I saw US green marketeer Jacquelyn Ottman give a presentation at a conference in London entitled "The Green Graveyard" - the place...
Fiat's Green Marketing
Mar 9, 2011
I saw this ad for a new eco-friendly Fiat 500 on my way through Newcastle early this morning – I’m on my way to facilitate...
Cost or opportunity?
Oct 6, 2010
There's a story in the Independent this week that upgrades to the UK's electricity grid will cost £32bn, part of an estimated £200bn that will...