Weekly Tip(s) #43: The Don’ts of Green Claims
This is the latest of a series of tips extracted from the Green Business Bible e-book:Avoid the following while making green claims:Lying: don’t be tempted.Manipulating...
Weekly Tip #32: Back up your claims
Nov 5, 2008
This is the latest of a series of tips extracted from the forthcoming Green Business Bible e-book:The worst kind of greenwash is the vague 'kind...
Book Review: The Green Marketing Manifesto
Jul 30, 2008
I don't think a book has left me so polarised in opinion as The Green Marketing Manifesto by John Grant.First off, Grant really knows his...
Weekly Tip #24: Be careful with the B2B market
Jul 28, 2008
This is the latest of a series of tips extracted from the forthcoming Green Business Bible e-book:Don't overestimate the demand for green products in businesses...
The Dichotomy of the Green Consumer
Jun 12, 2008
I was at a climate change conference last week, where one of the few diamonds in the dross was a presentation by IPSOS MORI on...
Co-op, Body Shop and M&S Top Ethical Poll
Jun 3, 2008
In yet another survey of green/ethical brands, this time of 3000 UK adults by GfK NOP, the Co-op, Body Shop and M&S; held onto the...
Update: Low Carbon Business Seminar – 26 June 2008
May 13, 2008
Just a quick update on the low carbon business seminar I posted about last week:1. I have secured the early bird discount in perpetuity (hurrah!);2....
Low Carbon Business Seminar – 26 June 2008
May 8, 2008
I'm giving a seminar on developing, marketing and selling low carbon products and services in London next month. The seminar is part of the Low...
Weekly Tip #11: Green Marketing
Apr 21, 2008
This is the eleventh in a series of tips extracted from the forthcoming Green Business Bible e-book:When promoting green products to a mass market, resist...
Avoid Eco-clichés!
Feb 8, 2008
Before Christmas I mentioned that I hated the 'hands cupping a sapling' image used by so many green businesses. Then I admitted our corporate Christmas...